UPDATE 1-Deckers Outdoor Q1 results beat Street view; shares up

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April 24 (Reuters) - Shoe company Deckers Outdoor Corp (DECK.O) posted better-than-expected quarterly results helped by strong demand for its UGG and Simple brands, and raised its full-year 2008 outlook, sending its shares up sharply.

The company, which sells its products under UGG, Teva and Simple brands, raised its 2008 outlook based on its first-quarter results and improved visibility into the second half of the year.

For the first quarter, Deckers earned $11.3 million, or 86 cents a share, compared with $9.5 million, or 73 cents a share, a year earlier. Net sales rose 34 percent to $97.5 million.

Analysts on average expected the company to earn 76 cents a share, before special items, on revenue of $90.6 million, according to Reuters Estimates.

UGG brand sales increased about 84 percent to $54.8 million, while Simple brand sales rose 25 percent to $5.1 million.

For 2008, Deckers said it expects earnings per share to rise about 27 percent and revenue to increase about 31 percent over 2007. It had earlier forecast earnings per share to rise about 20 percent and revenue to increase about 25 percent.

Separately, the company said it named Thomas Hillebrandt as its chief financial officer, effective April 28.

Hillebrandt replaces Zohar Ziv, who was promoted to chief operating officer in December and has been acting CFO.

Most recently, Hillebrandt was corporate controller and chief accounting officer of K2 Inc, a sporting goods manufacturer.

Shares of the company were up 11 percent at $130.60 in trading after the bell. They closed at $117.45 Thursday on Nasdaq. (Reporting by Dilipp S. Nag in Bangalore; Editing by Deepak Kannan)