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E-Land China launches up to $350 mln HK IPO-sources

Mon Apr 7, 2008 9:57pm EDT

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(For an expanded IPO diary, please see <HK/IPOMENU>)

HONG KONG, April 8 (Reuters) - E-Land China Holdings Ltd kicks off pre-marketing for its $250 million to $350 million Hong Kong initial public offering on Tuesday, sources close to the deal said.

The women's apparel retailer is a spin-off from South Korea's E-Land World Ltd. The firm plans to start its formal marketing roadshow on April 21, with a listing scheduled for May 8.

Goldman Sachs (GS.N), UBS (UBSN.VX) and Citigroup (C.N) are sponsoring the deal.

(US$1=HK$7.8)

(Reporting by Kennix Chim; Editing by Anne Marie Roantree)



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