• Most Popular
  • Most Shared

A look back at sports

Patrick hailed as savior of open-wheel racing

INDIANAPOLIS
Sat May 24, 2008 5:24pm EDT
Driver Danica Patrick waits in the pit lane on the last day of practice before the May 25 Indianapolis 500 at the Indianapolis Motor Speedway May 23, 2008. REUTERS/Brent Smith

Related News

INDIANAPOLIS (Reuters) - Although Danica Patrick has just one IndyCar win on her resume, the 26-year-old has been called the savior of open-wheel racing in North America leading up to Sunday's Indy 500 (1815GMT).

Sports

Now the merger of the two rival open-wheel series in February has ended a bitter 12-year feud Patrick, the first woman to win an IndyCar race, is the most marketable commodity in the new series.

"It was newsworthy on a global basis and in mainstream media, not just on the sports pages," said Tony George, the Indy Racing League founder and chief executive officer of Indianapolis Motor Speedway. "We'll continue to market her as well as other drivers.

"How much? How much will we allocate to one driver? I don't know. The teams market the drivers themselves. We work with them to market themselves and the sport we all are involved in.

"But I don't expect to see anyone let up on Danica."

Equally at home in front of the cameras as behind the wheel, Patrick has not been afraid to trade on her good looks.

She appeared in photo spreads in men's magazine FHM and in Sports Illustrated's swimsuit edition.

The only driver at the Brickyard with bodyguards, Patrick's impressive list of endorsements continues to grow.

Starting in the second row, Patrick is tipped as one of the favorites on Sunday, having established her Indy 500 credentials in 2005 when she became the first woman to lead a lap at the 500. Patrick finished fourth, another best for a woman driver.

Dan Wheldon, the 2005 Indy 500 winner, was not a Patrick fan when she first arrived in the series having several well publicized run-ins, including one in Milwaukee that ended in shouting match and nearly came to blows.

But the Briton has since become a fan, Patrick having earned his respect for determination to get to the winner's circle.

"Without Danica in this series, I hate to say this, but I don't think the series would be what it is right now," said Wheldon. "Danica brings the mainstream media.

"A lot of people in this sport can rest on their laurels. With the clout she brings, she could easily do that.

"But she wants to be one of the best. She wants to win races and because of that she has really taken the series to another level."

(Editing by John Mehaffey)



More from Reuters

Photo

Plot exposes fissure in U.S. intelligence community

WASHINGTON (Reuters) - Last week's failed plot to bomb a U.S. passenger jet has exposed lingering fissures within the U.S. intelligence community, which had information from interviews and clandestine intercepts but did not put the pieces together, officials said.

Traders work in the pits at the The New York Mercantile Exchange, November 7, 2007. REUTERS/Brendan McDermid

Calling the market

A spectacular credit bust, two devastating stock market crashes ... the smart call this decade was to play it safe.  Full Article 

People walk past a branch of Bank of America in New York's financial district April 28, 2009. REUTERS/Brendan McDermid

Move your money

Boycotting "too big to fail" banks is a great idea -- so long as investors remember that banks aren't the only ones responsible for the crisis.  Full Article