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L'Oreal buys U.S. haircare brand PureOlogy

Wed May 9, 2007 2:23pm EDT

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Mergers & Acquisitions

PARIS, May 9 (Reuters) - L'Oreal SA (OREP.PA), the world's largest cosmetics group, said on Wednesday it had bought U.S. professional haircare product maker PureOlogy Research for an undisclosed amount.

L'Oreal said PureOlogy, which it will consolidate from May 8, had sales in the last 12 months of $57 million.

It said the transaction should have a neutral impact on earnings per share in 2007 and a positive impact from 2008.

((Reporting by Nick Antonovics, editing by Martin Golan; Paris newsroom, tel. +33149495452, Reuters messaging: nicholas.antonovics.reuters.com@reuters.net)) Keywords: LOREAL ACQUISITION/

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Mergers & Acquisitions


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