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Bayer says gets nod for cereal herbicide in U.S.

Wed Aug 15, 2007 10:03am EDT

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FRANKFURT, Aug 15 (Reuters) - Bayer BAYG.DE won its first regulatory approval for a new herbicidal active ingredient for cereals, pyrasulfotole, from the Environmental Protection Agency in the United States, it said on Wednesday.

Bayer said in a statement it would launch the product next year under the Huskie brand name in the United States, one of the biggest cereal markets in the world.

"This means that Huskie will be available in good time for the spring season 2008," said Bayer, which competes with rivals like Syngenta (SYNN.VX) and Dupont (DD.N) in agribusiness.

Pyrasulfotole is for use against a wide range of broad-leaved weeds to optimise cereal production and is part of Bayer CropScience's programme started in 2000 to launch 26 active ingredients by 2011 to generate combined peak sales of about 2 billion euros.

((Reporting by Mantik Kusjanto; editing by Rory Channing; Reuters Messaging: mantik.kusjanto.reuters.com@reuters.net; E-mail: mantik.kusjanto@reuters.com; +49 69 7565 1203)) Keywords: BAYER CROPSCIENCE/

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