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Vincent Padois, head tutor at the Pierre and Marie Curie University who teaches robotics and is babysitting the Paris ICub, makes a demonstration with ICub robot, a ?hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high, at the Pierre and Marie Curie University in Paris September 4, 2009. Six versions of ICub exist in laboratories across Europe, where scientists are painstakingly tweaking its electronic brain to make it capable of learning, just like a human child and hoping it will learn how to adapt its behaviour to changing circumstances, offering new insights into the development of human consciousness. REUTERS/Philippe Wojazer

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    BBC to sell shows through Apple's iTunes UK

    LONDON
    Tue Feb 19, 2008 6:58am EST
    Apple Chief Executive Steve Jobs introduces full-length, high resolution movie downloads from the iTunes website to the crowd at an Apple media event at the Yerba Buena Center of the Arts theater in San Francisco, California, September 12, 2006. REUTERS/Dino Vournas

    LONDON (Reuters) - British viewers will be able to download a selection of BBC programs from Apple's digital store iTunes, under a deal announced by the public broadcaster's commercial arm on Tuesday.

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    BBC Worldwide said certain programming including Life On Mars, Little Britain and Spooks would be available in Britain for purchase and download from the iTunes store for 1.89 pounds ($3.69) per episode, in the first such deal for Apple with a UK broadcaster.

    The programs can then be viewed on a PC, Mac, iPod with video, iPhone or Apple TV.

    The corporation said making BBC programming available on iTunes was key to BBC Worldwide's objective of securing the broadest possible distribution for its content.

    The BBC already has its own free on-demand service called iPlayer, which allows viewers to catch up with programs they have missed in the past week. It has proved hugely popular, with more than 3.5 million programs streamed or downloaded within the first two weeks of its Christmas Day launch.

    Programs aired on BBC channels will be made available on the iPlayer first, before appearing on iTunes.

    All broadcasters have moved to make their programming available online in recent years, as younger people spend more time on the Internet.

    The BBC Worldwide is also engaged in a joint venture with ITV and Channel 4 to launch a joint on-demand content service later this year that will bring together more than 10,000 hours of programming.

    (Reporting by Kate Holton; Editing by David Cowell)
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