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Soccer-Nike to replace Adidas as France sponsors

Fri Feb 22, 2008 11:08am EST

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PARIS, Feb 22 (Reuters) - U.S. sportswear group Nike (NKE.N) will supply kit and sponsorship to France's national team from 2011 to 2018, replacing German rivals Adidas (ADSG.DE), the French football federation said on Friday.

Nike will pay 320 million euros ($474.1 million) over the seven-and-a-half-year contract and supply kit and equipment worth an extra 2.5 million euros a year, the Federation said in a statement on its Web site (www.fff.fr).

Further bonus payments would also be payable, depending on France's performance in international competitions.

"In total, the new contract will bring the Federation four and a half times more resources than the current contract," the federation said.

Adidas has sponsored France since the 1970s. Its contract runs until the end of 2010.

(Reporting by Chrystel Boulet-Euchin; editing by Trevor Huggins)



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