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Vincent Padois, head tutor at the Pierre and Marie Curie University who teaches robotics and is babysitting the Paris ICub, makes a demonstration with ICub robot, a ?hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high, at the Pierre and Marie Curie University in Paris September 4, 2009. Six versions of ICub exist in laboratories across Europe, where scientists are painstakingly tweaking its electronic brain to make it capable of learning, just like a human child and hoping it will learn how to adapt its behaviour to changing circumstances, offering new insights into the development of human consciousness. REUTERS/Philippe Wojazer

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    TAG Heuer to launch mobile phone

    PARIS
    Mon Nov 26, 2007 1:31pm EST

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    Bollywood stars Shah Rukh Khan (R) and Priyanka Chopra display new range of Tag Heuer watches during a function in Mumbai March 17, 2007. TAG Heuer said on Monday it had licensed its name to French customized design manufacturer Modelabs for a series of luxury mobile phones. REUTERS/Punit Paranjpe

    PARIS (Reuters) - Swiss watchmaker TAG Heuer, part of French luxury goods group LVMH (LVMH.PA), said on Monday it had licensed its name to French customized design manufacturer Modelabs (MDLB.PA) for a series of luxury mobile phones.

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    "The launch of the first TAG Heuer mobile telephone is foreseen for the second half of 2008," the companies said in a joint statement.

    Luxury goods companies, which realized long ago their brands could be extended to more than clothes and bags, have been rushing to embrace the mobile this year.

    Prada and Armani have both recently launched phones made by, respectively, LG Electronics (066570.KS) and Samsung Electronics (005930.KS).

    TAG CEO Christophe Babin said in the statement the launch of its eyewear line in 2002 convinced it of the wider potential of the brand, popularized in its adverts by Formula 1 drivers like Kimi Raikkonen, actor Brad Pitt and golfer Tiger Woods.

    "The success of this line, already market leader in luxury eyewear, confirmed for us the potential of TAG Heuer as a brand for contemporary, technological and timeless products...such as luxury mobile phones," he said.

    (Reporting by Nick Antonovics)
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