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Oct 16 The U.S. Food and Drug Administration
warned beauty products company Avon Products Inc to stop
advertising its Anew range of skin care products using language
that makes them sound like drugs.
In September, the regulator had warned L'Oreal SA
for making similar claims.
The FDA reviewed the company's website in August, and
objected to claims made about the products Anew Clinical
Advanced Wrinkle Corrector, Anew Reversalist Night Renewal
Cream, Anew Reversalist Renewal Serum, Anew Clinical Thermafirm
Face Lifting Cream, and Solutions Liquid Bra Toning Gel.
The regulator warned Avon in a letter dated Oct. 5 that the
claims on the company's website implied those products were
intended to affect the structure or function of the human body,
which would classify them as drugs.
The letter was posted on the FDA's website on Tuesday. (link.reuters.com/qug43t)
Avon was not immediately available for comment outside of
U.S. business hours.
(Reporting by Krithika Krishnamurthy in Bangalore; Editing by