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Microsoft sought exclusivity in Yahoo deal: source

Fri Jun 13, 2008 5:28pm EDT

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NEW YORK, June 13 (Reuters) - A rejected Microsoft Corp (MSFT.O) proposal to Yahoo Inc (YHOO.O) would have given Microsoft an exclusive 10-year deal to handle Yahoo's search advertising, a source familiar with the matter said on Friday.

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As part of that deal, Microsoft would have guaranteed income payments to Yahoo for only three out of 10 years, the source said.

Yahoo announced on Thursday a non-exclusive search advertising partnership with Google Inc (GOOG.O) after disclosing that talks for a deal with Microsoft had failed to yield an agreement.

A source familiar with Microsoft's thinking said earlier on Friday that talks with Yahoo centered on a $9 billion transaction to buy a 16 percent stake in Yahoo and its search business. The source said Microsoft's proposal would have delivered $1 billion in additional annual operating income to Yahoo. (Reporting by Michele Gershberg)
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