• Most Popular
  • Most Shared

TV shopping in Europe to grow 54 pct by 2012-study

Thu Nov 20, 2008 6:09am EST

Stocks

   

LONDON, Nov 20 (Reuters) - While store groups across Europe are bracing themselves for tough trading conditions, shopping over the television is forecast to boom over the next few years, according to a report published on Thursday.

Media analysts Screen Digest and Goldmedia forecast that revenues from television shopping would jump by 54 percent to 6.4 billion euros ($8.1 billion) by 2012, fuelled by growth in digital and Internet TV.

There are currently 65 TV shopping channels broadcasting 24 hours a day in western Europe, using formats including live broadcasts and auctions.

With 40 channels and a market volume of more than 1.5 billion euros in 2007, the UK has the biggest and most competitive TV shopping market with QVC, Ideal Shopping Direct (IDLS.L) and Sit-up TV being the biggest players.

The average TV shopping sales per inhabitant in 2007 were about 12 euros, with the UK leading on 25 euros per capita. (Reporting by Mark Potter; Editing by Erica Billingham)



More from Reuters

Opponents of the proposed U.S. health care bill are pictured during a rally outside the U.S. Capitol Building in Washington, March 21, 2010. Democratic leaders in the House of Representatives on Sunday said they had the votes to pass a landmark healthcare reform bill seen as critical to President Barack Obama's political standing and legislative agenda. REUTERS/Jason Reed

Anti-abortion Democrats reach deal

Democrats are confident they have nailed down the votes needed to pass Obama's historic overhaul of healthcare.  Full Article | Video 

Healthcare reform
Photo editor May Naji during an embed with U.S. troops in Iraq. REUTERS/File

Witness from the hurt locker

For Reuters journalist May Naji, a Iraqi native, some things are impossible to forget even after she left home to work abroad.  Full Article 

World
A general view of the northern Italian coastal town of Portofino, June 15, 2007. Credit: Reuters/Dario Pignatelli

Top playgrounds of the rich

Want to vacation like CEOs and celebrities? A men's website has listed its top towns that border the magical Mediterranean.  Full Article 

Lifestyle