• Most Popular
  • Most Shared

RPT-UPDATE 1-Wal-Mart unveils new fashion line with Miley Cyrus

Wed Jun 3, 2009 3:51pm EDT

Stocks

   

(Repeats as Update 1 to brief filed earlier in the day)

Stocks

* Teen star Miley Cyrus launches Wal-Mart fashion line

* Line's items priced below $20, to hit stores in August

* Wal-Mart also sponsoring Cyrus next concert tour

LOS ANGELES, June 3 (Reuters) - Major retailer Wal-Mart Stores Inc (WMT.N) unveiled plans on Wednesday to launch a fashion line with Miley Cyrus, linking itself to a top teenage pop star at about the time back-to-school shopping begins.

Cyrus, the star of the hit Disney Channel series "Hannah Montana," will team with designer Max Azria, of BCBGMAXAZRIA, to create a line of budget-friendly items: graphic tees, tops, pants, shoes and accessories, all under $20.

In a statement, Wal-Mart said the line will reflect the rock-n-roll roots of 16-year-old Cyrus, who has scored musical hits with her Hannah Montana albums and enjoyed strong success at film box offices with her "Hannah Montana: The Movie."

Her father, Billy Ray Cyrus, is a country singing star in his own right, famous for his country tune "Achy Breaky Heart."

Fashion designer now becomes the latest title for the teen star, who has singer, actress and author already under her belt. "I love creating looks that are all about personal expression and individuality," Cyrus said in a statement.

The line is expected to hit Wal-Mart stores in August, just in time for back-to-school shopping, and Wal-Mart also is sponsoring Cyrus' North America concert tour that starts in September. (Editing by Bob Tourtellotte and Steve Orlofsky)

Stocks


More from Reuters

An image of U.S. President Barack Obama is seen in an exhibition at the Nobel Peace Centre in Oslo December 9, 2009. Two leading international human rights groups gave Obama mixed reviews on his human rights record on Wednesday, a day before he is slated to accept the 2009 Nobel Peace Prize in Oslo. Human Rights Watch and Amnesty International urged Obama to use his acceptance speech on Thursday to renew U.S. leadership on human rights after its position was undermined by abuses committed during the Bush administration's war on terrorism. REUTERS/Chris Helgren

Copenhagen: What of Obama?

President Barack Obama’s decision to attend the climate talks in Copenhagen is said to show the White House is serious about pursuing a deal to curb global warming. What should Obama commit to on climate change? Share your views.  Full Article | Related Story 

    Climate Conference
    A glass of tap water is served at a restaurant in New York June 10, 2009 REUTERS/Shannon Stapleton

    G7 glass half empty

    Recovering from a punishing global recession has forced the world's richest nations to pay dearly, prompting subdued growth prospects and delayed sighs of relief.   Full Article 

    Global markets
    A crown in a file photo. REUTERS/File
    Special Report:

    No longer king of the hill

    When times were good, hedge fund managers could do what they wanted and people still lined up for a piece of the action. What will the post-crash, post-Madoff, post-Galleon hedge fund universe look like?  Full Article 

    Hedge Funds