• Most Popular
  • Most Shared

"27 Dresses" delayed by week to January 18

Fri Jan 4, 2008 4:06pm EST
File photo shows Katherine Heigl reacting backstage as she holds her award for outstanding supporting actress in a drama series for her role in ''Grey's Anatomy'' at the 59th Primetime Emmy Awards in Los Angeles, California, Sept. 16, 2007. Fox will delay the release of ''27 Dresses'' until Jan. 18, the first day of the Martin Luther King Jr. holiday weekend, citing an overwhelming response to sneak previews for Heigl's romantic comedy. REUTERS/Lucy Nicholson

LOS ANGELES (Hollywood Reporter) - Fox will delay the release of "27 Dresses" until January 18, the first day of the Martin Luther King Jr. holiday weekend, citing an overwhelming response to sneak previews for the Katherine Heigl romantic comedy.

Entertainment  |  Film

Moving the opening weekend from January 11 allows the studio to maximize holiday sales, get in another round of nationwide sneak previews January 13, and offer the film as a clear alternative to sci-fi thriller "Cloverfield" and the comedy "Mad Money," which are also opening that weekend.

The "27 Dresses" sneak previews played December 27 to 539 theaters nationwide, with 27 of those previews featuring models wearing bridesmaid dresses adorned with the film's title and credits, a Fox representative said.

"Grey's Anatomy" star Heigl plays a woman who has been a bridesmaid 27 times and who re-examines her "always a bridesmaid" lifestyle when her boss (Edward Burns) gets engaged to her younger sister (Malin Akerman). Burns also stars in the teen horror "One Missed Call," which opens Friday.

Reuters/Hollywood Reporter
Entertainment
Film


More from Reuters

Photo

Investors seen jumping the gun on airport security

BANGALORE (Reuters) - Investors' optimism surrounding the shares of airport security systems makers could be premature as interest in the companies' products after the Christmas Day plane scare is not expected to translate into immediate orders.

» More Top News
Leaves gather in front of an empty and boarded-up house in Youngstown, Ohio November 21, 2009. REUTERS/Brian Snyder

Castles built on sand

Rust-belt American cities like Youngstown, Ohio were battered by the downturn. Now they're ready to move on, but it won’t be easy. The first in a three-part report.  Full Article 

Route to Recovery
REUTERS/James Saft
JAMES SAFT:

Welcome to the "Teenies"

Shrinking financial sector? Paltry investment returns? Welcome to the the next decade. Don't worry, there's some good news, too.  Commentary 

COMMENTARY