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Vincent Padois, head tutor at the Pierre and Marie Curie University who teaches robotics and is babysitting the Paris ICub, makes a demonstration with ICub robot, a ?hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high, at the Pierre and Marie Curie University in Paris September 4, 2009. Six versions of ICub exist in laboratories across Europe, where scientists are painstakingly tweaking its electronic brain to make it capable of learning, just like a human child and hoping it will learn how to adapt its behaviour to changing circumstances, offering new insights into the development of human consciousness. REUTERS/Philippe Wojazer

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    Finish Line and Nike team up

    LOS ANGELES
    Fri Aug 3, 2007 1:17pm EDT
    Chicago Bulls guard Ben Gordon (front) poses with a group of athletes who were on hand to introduce the new 'Nike + iPod Sports Kit' at Niketown, in New York July 13, 2006. Finish Line and Nike have teamed up in a new back-to- school marketing campaign designed to sell Nike+ running shoes and boost the soft U.S. retail market for athletic shoes. Nike+, which launched a year ago in partnership with Apple, allows data such as distance, calories and speed to be transmitted from the wearer's feet to an iPod using a wireless system and a sensor in the shoes' insole. REUTERS/Nike/Ray Stubblebine/Handout

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    LOS ANGELES (Reuters) - Finish Line Inc (FINL.O) and shoe company Nike Inc (NKE.N) have teamed up in a new back-to- school marketing campaign designed to sell Nike+ running shoes and boost the soft U.S. retail market for athletic shoes.

    Technology

    Nike+, which launched a year ago in partnership with Apple Inc (AAPL.O), allows data such as distance, calories and speed to be transmitted from the wearer's feet to an iPod using a wireless system and a sensor in the shoes' insole.

    Finish Line, along with rival Foot Locker (FL.N), has suffered from weak sales over the past year, but Nike has said it has been largely unaffected by the softness in the U.S. athletic shoe market.

    Nike has said upcoming marketing campaigns would be partnerships designed to help its retailers -- which represent some 80 percent of Nike's total sales -- and fuel growth.

    The marketing push, which includes in-store displays, television and Internet spots and free iTunes downloads for trying on shoes, is one of the largest Finish Line has ever done with Nike, the retailer said.
    Technology


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