• Most Popular
  • Most Shared

"Traveling Pants" move up on release schedule

Thu Jun 5, 2008 1:58am EDT
America Ferrera, star of the film ''The Sisterhood of the Traveling Pants 2'', poses at the 39th Annual NAACP Image Awards in Los Angeles, California February 14, 2008. REUTERS/Fred Prouser

LOS ANGELES (Hollywood Reporter) - Warner Bros. has moved up the release date for its ensemble chick flick "The Sisterhood of the Traveling Pants 2" by two days, to August 6.

Film

Going out on a Wednesday will help "Pants" get a head start on a busy late-summer weekend. And more importantly, it will provide additional time for word of mouth to circulate on a picture that's been playing well in pre-release screenings, Warner's distribution president Dan Fellman said.

Two rival wide releases are set to open August 8 -- Sony's Seth Rogen comedy "Pineapple Express" and Lionsgate's Little League drama "The Perfect Game."

Disney tried a similar Wednesday release strategy in 2004 with its sequel "The Princess Diaries 2: Royal Engagement," which opened August 11 and rang up $8 million ahead of the weekend. It ended up making $95 million domestically, not far short of its 2001 predecessor.

The first "Pants" film, released in 2005, made $39 million. Since then, co-stars America Ferrera and Blake Lively have become hot commodities with their respective TV shows, "Ugly Betty" and "Gossip Girl."

Reuters/Hollywood Reporter
Film


More from Reuters

Joint Terminal Attack Controller SSgt Clinton J. Herbison, a U.S. Airman from the 817 Expeditionary Air Support Operations Squadron (EASOS) takes a break during a night mission near Honaker Miracle camp at the Pesh valley of Kunar Province August 12, 2009. Credit: REUTERS/Carlos Barria

Pictures of the Year

A look at the best photos of 2009.  Slideshow 

    PICTURES
    The Dalai Lama jokes with a nasal spray after being asked his opinion on the swine flu during a press conference after his first lecture in Lausanne, Switzerland, August 4, 2009. REUTERS/ Valentin Flauraud

    What a wacky year it's been...

    Um, what's up the Dalai Lama's nose? "Oddly Enough" editor Bob Basler rounds up the goofiest photos of the year.  Full Article 

    Oddly Enough
    A caution sign is seen next to a stock board at the Australian Securities Exchange (ASX) in Sydney September 5, 2008. REUTERS/Daniel Munoz
    Political Risk in 2010:

    Don't say we didn't warn you

    With the financial crisis (mostly) in the past, U.S. investors are eying a fresh start to the coming year. Here's a look at what speedbumps lie ahead.  Full Article 

    Global Markets