FACTBOX: Who are hybrid car buyers in U.S.?

(Reuters) - Here are some statistics comparing buyers of new hybrid vehicles with buyers of new luxury SUVs and buyers of all new car buyers:

HYBRID LUXURY SUV ALL CARS GENDER Male 53.45% 52.47% 56.23% Female 46.55% 47.53% 43.77% PRINCIPAL DRIVER AGE Median 54 48 50 2006 HOUSEHOLD INCOME Median $111,170 $172,014 $84,406 EDUCATION 4-Year College Degree 24.08% 30.03% 22.57% Advanced Degree 37.21% 26.28% 17.23% CENSUS REGIONS Northeast 17.59% 18.91% 18.48% Midwest 15.77% 16.99% 24.1% South 29.65% 32.98% 36.95% West 36.98% 31.12% 20.47% MAGAZINES HYBRID BUYERS ARE MORE LIKELY TO READ THAN AVERAGE NEW CAR BUYER:

The New Yorker

Sunset

Wired MAGAZINES LUXURY SUV BUYERS ARE MORE LIKELY TO READ THAN AVERAGE NEW CAR BUYER:

Departures Magazine

Veranda

Robb Report Source: J.D. Power & Associates 2008 Power Auto Offline Media Report (Compiled by Karey Wutkowski in Detroit)