Revlon posts smaller loss as cost cuts help

(Adds details, outlook)

NEW YORK, Aug 8 (Reuters) - Cosmetics maker Revlon Inc. (REV.N) on Wednesday posted a much smaller second-quarter net loss as it benefited from cost-cutting and restructuring efforts.

The net loss at Revlon, which is controlled by financier Ronald Perelman, narrowed to $11.3 million, or 2 cents a share, from $87.1 million, or 20 cents a share, a year earlier.

The loss included $2.1 million in restructuring costs, Revlon said.

Net sales rose to $349.2 million from $321.1 million.

U.S. sales were up 13.4 percent on higher shipments of Almay and other beauty care products. International sales rose 2.7 percent, helped by growth in the Asia Pacific and Latin America regions, Revlon said.

Chief Executive David Kennedy said Revlon was still on track for about $210 million in adjusted earnings -- earnings before interest, taxes, depreciation and amortization -- in 2007.

The company, which has suffered quarter after quarter of losses, earlier said that it was focused on strengthening the Revlon and Almay brands and on tightening costs.

Last year, Revlon discontinued its Vital Radiance cosmetics line just eight months after its launch and shaved about 250 jobs in the United States as part of a restructuring.

(See here -- Reuters' retail and consumer blog)

(Reporting by Aarthi Sivaraman)

((Editing by Lisa Von Ahn; aarthi.sivaraman@reuters.com; +1 646 223 6191)) Keywords: REVLON RESULTS/

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