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CORRECTED - UPDATE 1-Mega Brands posts smaller first-quarter loss

Thu May 8, 2008 3:16pm EDT

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(Removes incorrect reference in first paragraph that said charges from product recall were a reason for the first-quarter loss. The recall charges occured in 2007, not in 2008) (In U.S. dollars. Adds details)

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TORONTO, May 8 (Reuters) - Canada's biggest toy maker, Mega Brands Inc (MB.TO), reported a smaller first-quarter loss on Thursday, but it was hurt by lower sales and cost pressures.

The company lost $9.6 million, or 26 cents a share, in the period ended March 31. That compares with a loss of $23.9 million, or 73 cents a share, in the same period last year.

Net sales fell 12.2 percent to $79.1 million compared to $90.1 million.

Mega Brands announced two new recalls in March after reports of magnets coming loose from several toys manufactured in China. It had $35.2 million in recall and other charges in the first quarter of 2007.

Magnets that are swallowed can attract each other and cause intestinal tears and blockages, which can be fatal.

Analysts had expected a loss of 17 cents per share, before exceptions, according to Reuters Estimates.

Mega Brands said that it has completed the integration of its North American distribution activities as well as other efficiency measures that should generate $12 million in annualized savings starting toward the end of the second quarter.

The company said it is continuing to explore the sale of its stationery and activities business, which had sales of more than $200 million last year. (Reporting by Leah Schnurr)



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