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FACTBOX-Initial sales of video games vs. movie blockbusters

Tue Nov 10, 2009 3:01pm EST

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 NEW YORK, Nov 10 (Reuters) - Activision Blizzard Inc's
(ATVI.O) highly anticipated "Call of Duty: Modern Warfare 2"
video game went on sale on Tuesday. It is expected to be the
biggest entertainment hit of the holiday season, with sales
that could range from 11 million-13 million units by end-2009,
or more than $660 million in sales.
 More and more, video game makers are comparing their
products to other media hits like Hollywood blockbusters.
Here's how the biggest global initial day video game titles
sales compare to the biggest worldwide opening weekend
boxoffice for top movies. [ID:nN10317306]
TOP VIDEO GAMES SALES (FIRST DAY)
TITLE            PLATFORM      UNITS        DOLLARS
* Call of Duty:
  Modern Warfare
  (projected)    Xbox 360/PS3  5 million  $300 mln-$340 mln
* Grand Theft Auto IV
              Xbox 360/PS3  3.6 million  $310 million
* Halo 3         Xbox 360      n/a          $170 million
* Halo 2         Xbox 360      n/a          $125 million
TOP HOLLYWOOD WORLDWIDE OPENING WEEKENDS
FILM                 STUDIO      YEAR       OPENING WEEKEND
* Harry Potter and the
 Half-Blood Prince   Warner Bros 2009       $394 Million
* Spider-Man 3       Sony        2007       $382 million
* Pirates of the Caribbean:
 At World's End      Buena Vista 2007       $344 million
 (Compiled by Franklin Paul)
 (Sources: Video games: analysts, companies; Movies:
boxofficemojo.com)

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