• Most Popular
  • Most Shared

Comcast to carry Disney Travel on Demand

Tue Mar 11, 2008 8:00am EDT

Stocks

   

LOS ANGELES, March 11 (Reuters) - The Walt Disney Co (DIS.N) more than doubled the number of households carrying its cable travel channel by bringing Comcast Cable Communications Inc (DCMC1.BA) on board for the second year of operations, Disney said on Tuesday.

Stocks

Disney launched its Travel on Demand channel, which lets viewers contact Disney vacation planners via their TV remote controls, on 9 million Cablevision (CVC.N) and Time Warner Cable (TWC.N) households in May of 2007.

Disney said 23 percent of viewers who used the "Talk to Agent" feature ended up buying Disney vacations.

The company plans to add four new shows in the coming season, including "Disney's What's Cooking with Cat Cora," and programming featuring Disney Channel stars from "Hannah Montana", "The Suite Life of Zack and Cody" and "High School Musical."

As they watch, viewers can click their remote control to request an immedate telephone call from a Disney travel planner during extended business hours. (Reporting by Gina Keating)

Stocks


More from Reuters

Photo

Employers see uptick in hiring in 2010

NEW YORK (Reuters) - U.S. employers expect to hire more new workers in 2010 than they did in 2009, a sign the U.S. recession may be easing its grip, research showed on Tuesday.

» More Top News
An employee swipes a customer's credit card through the card reader at a restaurant in Tokyo February 19, 2005.REUTERS/Issei Kato

Taking a swipe at credit cards

New legislation meant to protect consumers could be a "game changer" for the industry -- and not in a good way.  Full Article 

Economy
dealer shuffles a deck of cards during a poker game at a casino in Budapest September 15, 2009. REUTERS/Katoly Arvai

Placing their bets

Two IPO filings will test investors' appetite for risk that they probably would've avoided in the past year.  Full Article 

DEALS