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Vincent Padois, head tutor at the Pierre and Marie Curie University who teaches robotics and is babysitting the Paris ICub, makes a demonstration with ICub robot, a ?hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high, at the Pierre and Marie Curie University in Paris September 4, 2009. Six versions of ICub exist in laboratories across Europe, where scientists are painstakingly tweaking its electronic brain to make it capable of learning, just like a human child and hoping it will learn how to adapt its behaviour to changing circumstances, offering new insights into the development of human consciousness. REUTERS/Philippe Wojazer

Pictures of the year: Technology

A look at the year's best science and technology photos.   Slideshow 

    AT&T plans edgy wireless ad campaign

    NEW YORK
    Tue Sep 11, 2007 11:48am EDT
    The AT&T headquarters are shown in this undated file photo. AT&Tsaid on Tuesday it was launching a new corporate advertising campaign, with ads designed to convey a younger, edgier style associated with wireless.

    NEW YORK (Reuters) - AT&T Inc said on Tuesday it was launching a new corporate advertising campaign, with ads designed to convey a younger, edgier style associated with wireless.

    Technology

    The company's "Your Seamless World" corporate ad campaign features situations that "speak to the on-the-go lifestyle of today's consumers and businesses."

    The campaign includes six television spots overseen by Wes Anderson, director of films including "Rushmore" and "The Royal Tenenbaums."

    AT&T also said it will now use orange as its primary corporate color. Ads, company signage and its Web site are undergoing a "color makeover," the company said.

    "The new initiatives are designed to highlight how AT&T helps connect people to their worlds wherever they live and work," AT&T Chief Executive Randall Stephenson said in a statement. "We want to ensure this message is reflected in our brand."
    Technology


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