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Random House to sell books by the chapter online: report

NEW YORK
Mon Feb 11, 2008 8:00am EST

NEW YORK (Reuters) - Random House Publishing Group, the world's largest book publisher, is planning to test selling individual chapters of a popular book to gauge reader demand, according to a report in the Wall Street Journal.

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Random House, a unit of German media giant Bertelsmann, will sell the six chapters and epilogue of "Made to Stick: Why Some Ideas Survive and Others Die" for $2.99 each according to the report.

(Reporting by Yinka Adegoke; Editing by Quentin Bryar)
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