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Vincent Padois, head tutor at the Pierre and Marie Curie University who teaches robotics and is babysitting the Paris ICub, makes a demonstration with ICub robot, a ?hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high, at the Pierre and Marie Curie University in Paris September 4, 2009. Six versions of ICub exist in laboratories across Europe, where scientists are painstakingly tweaking its electronic brain to make it capable of learning, just like a human child and hoping it will learn how to adapt its behaviour to changing circumstances, offering new insights into the development of human consciousness. REUTERS/Philippe Wojazer

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    Four big newspaper companies set online ad network

    NEW YORK
    Fri Feb 15, 2008 8:47am EST
    The headquarters of the New York Times is pictured on 8th Avenue in New York, February 5, 2008. REUTERS/Gary Hershorn

    NEW YORK (Reuters) - Four of the largest newspaper companies in the United States are teaming up to create an online advertising sales network focused on premium advertisers seeking a national audiences.

    Technology  |  Stocks

    New York Times Co, USA Today publisher Gannett Co, Los Angeles Times publisher Tribune Co and San Francisco Chronicle publisher Hearst Corp have set up a stand-alone company called quadrantOne to oversee the aggregation of audiences.

    The new network would be the second online partnership among newspapers in recent years. Some other publishers already have a partnership with Yahoo Inc.

    QuadrantOne said its network would have a reach of nearly 50 million monthly unique visitors, based on Nielsen Online figures from December, and cover 27 out of the top 30 markets.

    The company said the network would be open to any affiliate companies in addition to the four owner companies.

    "Each participating company has agreed to dedicate advertising inventory to quadrantOne, so the network can offer customized online campaigns on a highly competitive basis," interim Chief Executive Dana Hayes said in a statement.

    (Reporting by Yinka Adegoke; Editing by Lisa Von Ahn)
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