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Yahoo says to remain broad-based ad supplier

SAN FRANCISCO
Tue Oct 16, 2007 5:28pm EDT

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SAN FRANCISCO (Reuters) - Yahoo Inc (YHOO.O) said on Tuesday it would focus on strengthening its position as a broad-based Internet advertising outlet, aiming to capture more of what is expected to be a $75 billion market in 2010.

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"Our mandate now is to marshal our substantial strengths to drive growth," Yahoo Chief Executive Jerry Yang said on a conference call with analysts.

Wall Street has been waiting for details of a 100-day strategic review that Yahoo began in July.

(Reporting by Eric Auchard and Michele Gershberg, editing by Jeffrey Benkoe)
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