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"Pop Up Video" back on bubble

Mon Sep 17, 2007 7:32am EDT
Gwen Stefani performs during the 2007 Kids' Choice Awards in Los Angeles March 31, 2007. VH1 is resurrecting back its ''Pop Up Video'' series in a mobile-only format starting Monday, the music cable network said and Gwen Stefani's 2004 hit ''Hollaback Girl'' and Fall Out Boy's single ''Thnks fr th Mmrs'' will be the first videos presented on the format. REUTERS/Fred Prouser

By Alex Woodson

Music

NEW YORK (Hollywood Reporter) - VH1 is resurrecting back its "Pop Up Video" series in a mobile-only format starting Monday, the music cable network said.

The original "Pop," which stopped airing in 2002 on the Viacom-owned channel, featured music videos with informational bubbles that popped up with facts and trivia about the artists, song or related subject matter. The new installment of original videos, "Pop Up Video to Go," will be offered cross carrier exclusively on VH1's mobile network and will be updated weekly.

The content will be made specifically for mobile devices and feature a similar format with trivia in larger fonts and appearing for a longer period of time. Gwen Stefani's 2004 hit "Hollaback Girl" and Fall Out Boy's single "Thnks fr th Mmrs" will be the first videos presented on the format.

Reuters/Hollywood Reporter
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