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Beyonce performs "Single Ladies" at the 2009 MTV Video Music Awards in New York, September 13, 2009. REUTERS/Gary Hershorn

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    Fox and Unilever bring back "24" inspired shorts

    Gail Schiller
    Mon Mar 17, 2008 6:18am EDT
    A scene from the television series ''24''. Even with ''24'' off the air this season due to the writers strike, Unilever's Degree deodorant has partnered with Fox for a second season of digital shorts inspired by the hit series. REUTERS/FOX/Handout

    NEW YORK (Hollywood Reporter) - Even with "24" off the air this season due to the writers strike, Unilever's Degree deodorant has partnered with Fox for a second season of digital shorts inspired by the hit series.

    Entertainment  |  Television

    Entitled "The Rookie: Day 3 Extraction," the six digital shorts -- each running about three to five minutes -- chronicle the adventures of American Counter Terrorism agent Jason Blaine, as he tries to rescue his boss from a drug cartel.

    It will debut Monday at DegreeRookie.com (www.degreerookie.com). It is also being distributed via mobile devices and video on demand.

    The shorts are being directed by "24" cameraman Rodney Charters, and are set in the same "high-stakes" world as "24," utilizing its trademark style. Various members of "24's" key production crew and stunt coordination teams also participated in the production.

    Unilever paid a licensing fee to Fox for the rights to the property, and is also promoting the content through media buys on numerous Fox-owned websites targeted at its 25-34-year-old male demographic.

    Reuters/Hollywood Reporter
    Entertainment
    Television


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