* Sees growth in new Amazon AppStore, Android
* Video games on TV to expand starting in 2012 - CFO
* Company to gain as social games go mobile - CEO
By Liana B. Baker
NEW YORK, March 23 Gameloft SA GLFT.PA, a
French video game publisher, sees its growth coming from the
just-launched Amazon AppStore and from games played on
televisions without consoles, the top executive told Reuters.
After riding the wave of Apple Inc's (AAPL.O) products by
making games for iPhones and iPads, Gameloft is now turning to
Amazon.com Inc's (AMZN.O) new store to boost sales on Google's
Android software platform. [ID:nN22261749])
Gameloft Chief Executive Michel Guillemot said Amazon, the
world's largest online retailer, where consumers are
comfortable using their credit cards to pay for everything from
toasters to online movies, provides the perfect platform for
"The Amazon ecosystem is controlled where we don't find too
many pirated version of our games or malware games, so for the
consumers, it will be a safer place to come and get
applications," Guillemot said in an interview.
Games for mobile phones that are cheaper to make and
purchase, such as Rovio's Angry Birds, are one of the few
bright spots in the beaten down global video game business and
has started to eat into the profits of companies such as
Activision Blizzard Inc (ATVI.O).
The market for mobile games is expected to grow to $11.4
billion by 2014, according to research firm Gartner.
Gameloft, founded in 2000, is one of the few publicly
traded companies that makes most of its revenue from the fast
growing mobile market. Some 95 percent of its revenue comes
from mobile games, the company said. The company generated
revenue of $199 million last year.
Cheaper games designed for non-hardcore gamers to be played
on home TV sets are also seen as a major growth contributor for
Gameloft Chief Financial Officer Alexandre de Rochefort
said in an interview that these TV games will be important to
revenue growth starting in 2012.
Panasonic Corp (6752.T) and Samsung Electronics Co Ltd (005930.KS) havefeatured the company's games on their new
"Connected TVs and a consolidated Android store should be a
significant benefit to Gameloft's growth story," said BMO
Capital Markets analyst Ed Williams.
Gameloft shares have gained 40 percent over the past 12
months. Twenty-two percent of its revenue in 2010 was from
Apple products, but CFO de Rochefort said sales on the Android
platform could one day match revenue from Apple devices. He
declined to give a time frame.
Gameloft said many of its games will also be carried in
Nintendo's upcoming 3DS e-shop, a new digital store Nintendo is
launching for users to download content for its 3D capable
While it focuses on mobile games, the company is trying to
expand into social games, with "Green Farm," a game similar to
Zynga's FarmVille, which it said was profitable.
Zynga, the leader in social games, has been migrating its
social games to smart phones and tablets. Gameloft said it has
an edge because of its 10 years of mobile games experience.
"The good news is that social games are planning to get to
the mobile space over the next few years. We know this mobile
space very well and we'll be able to leverage it," Guillemot
(Editing by Kenneth Li; editing by Andre Grenon)
((email@example.com; +1 646 223 6179))
(C) Reuters 2011. All rights reserved. Republication or redistribution ofReuters content, including by caching, framing or similar means, is expresslyprohibited without the prior written consent of Reuters. Reuters and the Reuterssphere logo are registered trademarks and trademarks of the Reuters group ofcompanies around the world.Keywords: GAMELOFT/