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Vincent Padois, head tutor at the Pierre and Marie Curie University who teaches robotics and is babysitting the Paris ICub, makes a demonstration with ICub robot, a ?hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high, at the Pierre and Marie Curie University in Paris September 4, 2009. Six versions of ICub exist in laboratories across Europe, where scientists are painstakingly tweaking its electronic brain to make it capable of learning, just like a human child and hoping it will learn how to adapt its behaviour to changing circumstances, offering new insights into the development of human consciousness. REUTERS/Philippe Wojazer

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    Microsoft acquires "stock market for ads"

    REDMOND, Washington
    Thu Jul 26, 2007 4:04pm EDT

    REDMOND, Washington (Reuters) - Microsoft Corp. said on Thursday it has acquired AdECN, a self-described stock market for buyers and sellers of Web advertising, marking Microsoft's latest push into a sector led by rivals Google Inc. and Yahoo Inc.

    Technology  |  Mergers & Acquisitions

    Kevin Johnson, president of Microsoft's platforms and services division, told attendees at Microsoft's annual analyst meeting that it had acquired privately held AdECN.

    Terms were not disclosed.

    AdECN, which first launched its services in October 2005, functions like a Nasdaq stock exchange for advertisers and publishers to buy and sell advertising. It is based in Santa Barbara, California.

    AdECN customers buy "seats" on the exchange, akin to buying seats on the New York Stock Exchange. The cost of the seats vary according to a member's projected volume and the quality of its traffic, according to the company's Web site.

    (Reporting by Daisuke Wakabayashi in Redmond and Eric Auchard in San Francisco, editing by Jeffrey Benkoe)
    Technology
    Mergers & Acquisitions


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