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Vincent Padois, head tutor at the Pierre and Marie Curie University who teaches robotics and is babysitting the Paris ICub, makes a demonstration with ICub robot, a ?hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high, at the Pierre and Marie Curie University in Paris September 4, 2009. Six versions of ICub exist in laboratories across Europe, where scientists are painstakingly tweaking its electronic brain to make it capable of learning, just like a human child and hoping it will learn how to adapt its behaviour to changing circumstances, offering new insights into the development of human consciousness. REUTERS/Philippe Wojazer

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    NBC in pact to use TiVo's viewership data: report

    NEW YORK
    Tue Nov 27, 2007 2:56am EST

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    A screen shows Internet services available through an broadband-connected TiVo digital video recorder at the Consumer Electronics Show in Las Vegas, Nevada January 5, 2006. General Electric Co unit NBC Universal has reached an agreement with TiVo Inc to become the first major broadcaster with the right to use the digital recorder company's research and interactive advertising products, the Wall Street Journal reported Tuesday in its online edition. REUTERS/Steve Marcus

    NEW YORK (Reuters) - General Electric Co (GE.N) unit NBC Universal has reached an agreement with TiVo Inc (TIVO.O) to become the first major broadcaster with the right to use the digital recorder company's research and interactive advertising products, the Wall Street Journal reported Tuesday in its online edition.

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    The agreement will give the TV concern's networks such as NBC, Telemundo and Bravo -- as well as its NBC owned-and-operated TV stations -- access to TiVo's ratings data, the Journal said.

    The deal will be announced as early as Tuesday, the Journal added.

    NBC Universal is also planning to use the deal to sell advertisers TiVo products such as interactive tags, which enable a company's name to be seen even if a viewer is zapping through an ad, the Journal said.

    The deal will enable NBC to offer advertisers data on the results of campaigns that use interactive tags, according to the Journal.

    NBC Universal told the Journal it plans to begin using the TiVo services January 1.

    Representatives of TiVo could not immediately be reached for comment.

    (Reporting by Justin Grant; Editing by Quentin Bryar)
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