• Most Popular
  • Most Shared

WB relaunches as online video network

NEW YORK
Mon Apr 28, 2008 5:54pm EDT

Related News
A sign for the WB television network (L) is shown at the network's offices on the Warner Bros. studios Ranch facilities lot in Burbank, California January 24, 2006. REUTERS/Fred Prouser

NEW YORK (Reuters) - Time Warner Inc's Warner Bros Television Group will relaunch the WB Network as an online video site offering original programming alongside reruns of shows such as "Friends" and "Buffy the Vampire Slayer" to court a new generation of viewers.

Television  |  Stocks  |  Global Markets  |  Media

TheWB.com targets 16-to-34-years-old viewers with new shows developed by writer and producer Josh Schwartz, known for "Gossip Girl" "The O.C." and "Terminator 4" director McG.

The launch comes as media companies struggle to court a new generation of viewers, who spend as much time watching television as they do sending text messages on cellphones and watching online videos.

Schwartz's "Gossip Girl," for instance, has failed to generate big ratings for the CW Network, but has attracted a loyal following online. The CW Network, which once streamed full episodes of the show on the Internet, decided recently to pull it off the Internet to boost TV viewership.

Schwartz is developing a new show for TheWB.com that "takes viewers to the front of the line and behind the soundboard of a fictional Hollywood rock club," Warner Bros said in a statement.

TheWb.com will also be distributed by Comcast Corp's video-on-demand service and its online entertainment site Fancast.com. The new site will also be available on Time Warner's AOL.

(Reporting by Kenneth Li; Editing by Andre Grenon)
Television
Stocks
Global Markets
Media


More from Reuters

Joint Terminal Attack Controller SSgt Clinton J. Herbison, a U.S. Airman from the 817 Expeditionary Air Support Operations Squadron (EASOS) takes a break during a night mission near Honaker Miracle camp at the Pesh valley of Kunar Province August 12, 2009. Credit: REUTERS/Carlos Barria

Pictures of the Year

A look at the best photos of 2009.  Slideshow 

    PICTURES
    The Dalai Lama jokes with a nasal spray after being asked his opinion on the swine flu during a press conference after his first lecture in Lausanne, Switzerland, August 4, 2009. REUTERS/ Valentin Flauraud

    What a wacky year it's been...

    Um, what's up the Dalai Lama's nose? "Oddly Enough" editor Bob Basler rounds up the goofiest photos of the year.  Full Article 

    Oddly Enough
    A caution sign is seen next to a stock board at the Australian Securities Exchange (ASX) in Sydney September 5, 2008. REUTERS/Daniel Munoz
    Political Risk in 2010:

    Don't say we didn't warn you

    With the financial crisis (mostly) in the past, U.S. investors are eying a fresh start to the coming year. Here's a look at what speedbumps lie ahead.  Full Article 

    Global Markets