• Most Popular
  • Most Shared

Yahoo introduces Shine, a site for women

SAN FRANCISCO
Mon Mar 31, 2008 6:52am EDT
In this file photo a woman jogs in front of Yahoo! headquarters in Sunnyvale, California, February 1, 2008. Yahoo is introducing a new media site focused on women's daily lives, the latest in a string of sites that include ones for gadget enthusiasts and food lovers, the company said on Sunday. REUTERS/Kimberly White

SAN FRANCISCO (Reuters) - Yahoo Inc is introducing a new media site focused on women's daily lives, the latest in a string of sites that include ones for gadget enthusiasts and food lovers, the company said on Sunday.

Stocks  |  Global Markets  |  Lifestyle

The Sunnyvale, California-based company said the new site, called "Shine", offers nine categories ranging from Fashion & Beauty to Parenting. It syndicates material from popular lifestyle publishers including Conde Nast and Hearst Corp.

The site is aimed at roughly 40 million women between the ages of 25 and 54 and aims to make Yahoo more relevant to this demographic, which is highly appealing to brand advertisers.

Yahoo's media strategy has been to create consolidated thematic sites designed to appeal to mass audiences. The company introduced Yahoo Tech in May 2006 and Yahoo Food in November 2006. According to market research firm Hitwise, Yahoo Tech ranks in the top five of U.S. technology media sites and Yahoo Food ranks in the top 10 of food lifestyle sites.

Yahoo has hired an editorial team to publish original stories on a daily basis as well as to select user blog posts to feature prominently on the site. Shine also offers items from existing Yahoo sites covering food, astrology and health.

Yahoo Shine is located at shine.yahoo.com/.

(Reporting by Eric Auchard; editing by Sue Thomas)
Stocks
Global Markets
Lifestyle


More from Reuters

Joint Terminal Attack Controller SSgt Clinton J. Herbison, a U.S. Airman from the 817 Expeditionary Air Support Operations Squadron (EASOS) takes a break during a night mission near Honaker Miracle camp at the Pesh valley of Kunar Province August 12, 2009. Credit: REUTERS/Carlos Barria

Pictures of the Year

A look at the best photos of 2009.  Slideshow 

    PICTURES
    The Dalai Lama jokes with a nasal spray after being asked his opinion on the swine flu during a press conference after his first lecture in Lausanne, Switzerland, August 4, 2009. REUTERS/ Valentin Flauraud

    What a wacky year it's been...

    Um, what's up the Dalai Lama's nose? "Oddly Enough" editor Bob Basler rounds up the goofiest photos of the year.  Full Article 

    Oddly Enough
    A caution sign is seen next to a stock board at the Australian Securities Exchange (ASX) in Sydney September 5, 2008. REUTERS/Daniel Munoz
    Political Risk in 2010:

    Don't say we didn't warn you

    With the financial crisis (mostly) in the past, U.S. investors are eying a fresh start to the coming year. Here's a look at what speedbumps lie ahead.  Full Article 

    Global Markets