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Burger King plans to roll out Whopper Bars

Fri Mar 28, 2008 6:05pm EDT

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LOS ANGELES, March 28 (Reuters) - Burger King Holdings Inc (BKC.N) is planning to unveil smaller, trendier "Whopper Bar" restaurants that cater to fans of its Whopper hamburgers in space-crunched areas such as airports, casinos or train stations, a spokesman said on Friday.

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The No. 2 burger chain said it will unveil the new concept to franchisees at the company's annual convention in May.

"They are not meant to replace any free-standing restaurants," said spokesman Keva Silversmith.

The new restaurants will offer a wider variety of Whoppers than is available at traditional outlets. (Reporting by Lisa Baertlein)

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