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Samsung:LED TV sales to grow at least five fold in '10

Fri Sep 4, 2009 9:00am EDT

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SEOUL, Sept 4 (Reuters) - Samsung Electronics Co Ltd (005930.KS) aims to sell at least 2 million liquid crystal display (LCD) televisions that use light-emitting diodes (LED) in 2009 and at least 10 million units in 2010, an executive said.

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The LED sales forecast comes on top of an initial sales target of 22 million for all LCD sets.

"We are aiming to sell at least 22 million (conventional) LCD television sets and at least 2 million LED televisions in 2009," said Yoon Boo-keun, president of Samsung's visual display division.

Yoon was speaking at a press conference ahead of the IFA trade show in Germany. His remarks were embargoed until Friday.

The initial target was below DisplaySearch's forecast of a 15 percent growth in the global LCD TV market, and Samsung had said it would strive to post higher growth.

TVs featuring LED backlights are about a third thinner than those lit by traditional cold cathode fluorescent lamps (CCFLs) and have a longer lifespan. They offer more vivid images, with greater contrast and colour range, proponents say. (Reporting by Marie-France Han; Editing by Anshuman Daga)



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