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Baidu leads China Web search market in Q4

SHANGHAI
Fri Jan 25, 2008 4:53am EST

SHANGHAI (Reuters) - Baidu.com Inc led China's search engine market in last year's fourth quarter with a 60.1 percent share, research firm Analysys International said on Friday.

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Google Inc came second with a 25.9 percent share, followed by Yahoo China with 9.6 percent, it said in a statement.

Baidu's fourth-quarter market share was roughly unchanged from the previous quarter. Google Inc, meanwhile, gained 2.2 percent in the fourth quarter from the third, and has launched a mobile short message search service.

China's search engine market reached 946.6 million yuan ($131.3 million) in the fourth quarter -- almost double from a year earlier -- and was dominated by Baidu, Google and Yahoo China with a combined share of nearly 96 percent.

China had 210 million Internet users at the end of 2007, second only to the United States, and the population would become the world's largest at the beginning of this year, Xinhua news agency said this month.

($1=7.208 Yuan)

(Reporting by Sophie Taylor; Editing by Anne Marie Roantree)



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