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UPDATE 1-Japan's DoCoMo to start new pricing plan on Nov 26

Fri Oct 26, 2007 2:33am EDT

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TOKYO, Oct 26 (Reuters) - NTT DoCoMo Inc (9437.T), Japan's biggest mobile phone operator, said on Friday it would start a new pricing plan on Nov. 26.

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The plan's monthly basic fee will be set 1,680 yen cheaper than the current plan.

Japan's mobile phone operators are slashing basic fees and rate cuts to grab share in Japan's saturated market.

KDDI Corp (9433.T), Japan's second-biggest mobile phone operator, plans to cut its lowest monthly base fee by 40 percent while raising handset prices, as it lowers subsidies paid to handset vendors from November.

Regulators are pressuring Japan's mobile operators to do away with subsidies that have allowed cutting-edge phones to be priced as low as 1 yen and that have let operators, not handset makers, call the shots in phone design.

DoCoMo also competes with Softbank Corp (9984.T), which last year began selling mobile phones under a new method that avoids big incentive costs paid to retailers and ties subscribers to time-bound contracts.



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