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Japan's Fujitsu to foray into $500 handheld PC market

Tue Jul 15, 2008 10:27pm EDT

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TOKYO, July 16 (Reuters) - Fujitsu Ltd (6702.T) plans to launch low-cost hand-held PCs in Asia this fall, becoming the first Japanese maker to enter a market controlled by rivals such as Hewlett-Packard (HPQ.N) and Asustek Computer (2357.TW).

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Fujitsu said on Tuesday it would price its hand-held PCs at $500 to $700 for sale in China, Hong Kong and Singapore, going after demand for portable PCs to complement a more powerful PC at home.

Fujitsu next plans to sell low-cost hand-held PCs in Japan by March 2010, but spokeswoman Miho Hirasawa said the company will proceed with caution at home.

In Japan, a low-end PC would compete with mobile phones packed with TV-viewing and music-downloading functions and could cannibalise the market for Fujitsu's mobile phones.

Shares of Fujitsu ended the morning trade down 0.6 percent at 784 yen, in line with the benchmark Nikkei average .N225, which was down 0.6 percent.

(Reporting by Mayumi Negishi; editing by Sophie Hardach)

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