• Most Popular
  • Most Shared

Microsoft to cut Xbox 360 price in Japan: Nikkei

TOKYO
Sun Aug 31, 2008 7:40pm EDT

Stocks

   
A model stands at Microsoft Corp.'s Xbox 360 display at the Tokyo Game Show in Chiba, east of Tokyo September 20, 2007. REUTERS/Issei Kato

TOKYO (Reuters) - Microsoft Corp (MSFT.O) will cut the price of its Xbox 360 game console in Japan by about 30 percent, aiming to gain market share from leader Nintendo Co (7974.OS), the Nikkei business daily reported on Monday.

Stocks

Microsoft, locked in a three-way game console battle with Nintendo's popular Wii and Sony Corp's (6758.T) PlayStation 3, has been struggling to stir up demand for its Xbox 360 in Japan.

Microsoft will lower the price of the Xbox 360 Arcade model by 8,000 yen ($73.92) to 19,800 yen. The Arcade does not come equipped with a hard drive and is the least expensive of the three Xbox 360 models, the Nikkei said.

No one at Microsoft could be reached for comment.

The new price will make the machine cheaper than Nintendo's Wii, which sells for about 25,000 yen, and the PlayStation 3, which sells for 39,800 yen.

(Reporting by Nathan Layne; Editing by Chris Gallagher)
Stocks


More from Reuters

A boy looks for recyclable items in the polluted waters of the Yamuna river in New Delhi December 9, 2009. REUTERS/Rupak De Chowdhuri

U.N. Climate Change Conference

Welcome to our coverage of the U.N. Conference on Climate Change. This is your space to respond to our panelists and voice your views on the events at COP15.  Full Coverage 

    A broker waits for a phone call as he trades on the dealing floor at ICAP in Jersey City, New Jersey December 9, 2009. REUTERS/Lucas Jackson

    Easy come, easy go

    After a run of easy money this year, fund managers cast a wary eye on investment prospects in 2010: "The consumer has had a stay of execution but there's still a lot of hard labor yet to come."   Full Article 

    Investment Outlook Summit
    Felix Salmon

    The banking revolution?

    A couple of firms you've probably never heard of have a few ideas that could revolutionize the broken consumer banking system, says Felix Salmon.  Full Article 

    Felix Salmon