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Microsoft to cut Xbox 360 price in Japan: Nikkei

TOKYO
Sun Aug 31, 2008 7:40pm EDT

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A model stands at Microsoft Corp.'s Xbox 360 display at the Tokyo Game Show in Chiba, east of Tokyo September 20, 2007. REUTERS/Issei Kato

TOKYO (Reuters) - Microsoft Corp (MSFT.O) will cut the price of its Xbox 360 game console in Japan by about 30 percent, aiming to gain market share from leader Nintendo Co (7974.OS), the Nikkei business daily reported on Monday.

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Microsoft, locked in a three-way game console battle with Nintendo's popular Wii and Sony Corp's (6758.T) PlayStation 3, has been struggling to stir up demand for its Xbox 360 in Japan.

Microsoft will lower the price of the Xbox 360 Arcade model by 8,000 yen ($73.92) to 19,800 yen. The Arcade does not come equipped with a hard drive and is the least expensive of the three Xbox 360 models, the Nikkei said.

No one at Microsoft could be reached for comment.

The new price will make the machine cheaper than Nintendo's Wii, which sells for about 25,000 yen, and the PlayStation 3, which sells for 39,800 yen.

(Reporting by Nathan Layne; Editing by Chris Gallagher)



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