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Shiseido seeks 10 pct op profit margin in 2010/11

Wed Apr 2, 2008 9:31pm EDT

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TOKYO, April 3 (Reuters) - Shiseido Co Ltd (4911.T), Japan's biggest cosmetics firm, said on Thursday it aims for an operating profit margin of more than 10 percent in 2010/11.

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Shiseido also said it aims to book more than 1 trillion yen ($9.8 billion) in sales 10 years from now, with more than half of them coming from overseas.

Over the past three years, Shiseido, which once suffered from a weak brand strategy and high inventory levels, has successfully nurtured some highly competitive brands including its Tsubaki shampoo line, and expanded aggressively into China. ($1=102.31 Yen) (Reporting by Edwina Gibbs)

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