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Vincent Padois, head tutor at the Pierre and Marie Curie University who teaches robotics and is babysitting the Paris ICub, makes a demonstration with ICub robot, a ?hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high, at the Pierre and Marie Curie University in Paris September 4, 2009. Six versions of ICub exist in laboratories across Europe, where scientists are painstakingly tweaking its electronic brain to make it capable of learning, just like a human child and hoping it will learn how to adapt its behaviour to changing circumstances, offering new insights into the development of human consciousness. REUTERS/Philippe Wojazer

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    Google extends AdSense to online games

    Thu Oct 9, 2008 10:01am EDT

    (Reuters) - Google Inc on Wednesday launched technology to insert advertisements into online video games and boost revenue from the booming gaming sector.

    Technology

    The software, called AdSense for Games, is in beta testing and allows video, image or text advertisements to placed at the start, end or change of level in an online game.

    The advertisers are charged on a cost-per-impression or cost-per-click basis with revenue being split between Google and game developers or publishers, it said in a statement.

    Google is working with game makers including Konami Corp and Demand Media, run by former MySpace Chairman Richard Rosenblatt, as well as advertisers like Sprint Nextel Corp and Sony Corp's Sony Pictures.

    Data by comScore indicates that over a quarter of Internet users, or about 200 million people, play games online with their ranks growing by 17 percent annually.

    (Reporting by Savio D'Souza in Bangalore; Editing by David Cowell)
    Technology


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