• Most Popular
  • Most Shared

Pictures

Vincent Padois, head tutor at the Pierre and Marie Curie University who teaches robotics and is babysitting the Paris ICub, makes a demonstration with ICub robot, a ?hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high, at the Pierre and Marie Curie University in Paris September 4, 2009. Six versions of ICub exist in laboratories across Europe, where scientists are painstakingly tweaking its electronic brain to make it capable of learning, just like a human child and hoping it will learn how to adapt its behaviour to changing circumstances, offering new insights into the development of human consciousness. REUTERS/Philippe Wojazer

Pictures of the year: Technology

A look at the year's best science and technology photos.   Slideshow 

    Google extends AdSense to online games

    Thu Oct 9, 2008 10:01am EDT

    (Reuters) - Google Inc on Wednesday launched technology to insert advertisements into online video games and boost revenue from the booming gaming sector.

    Technology

    The software, called AdSense for Games, is in beta testing and allows video, image or text advertisements to placed at the start, end or change of level in an online game.

    The advertisers are charged on a cost-per-impression or cost-per-click basis with revenue being split between Google and game developers or publishers, it said in a statement.

    Google is working with game makers including Konami Corp and Demand Media, run by former MySpace Chairman Richard Rosenblatt, as well as advertisers like Sprint Nextel Corp and Sony Corp's Sony Pictures.

    Data by comScore indicates that over a quarter of Internet users, or about 200 million people, play games online with their ranks growing by 17 percent annually.

    (Reporting by Savio D'Souza in Bangalore; Editing by David Cowell)
    Technology


    More from Reuters

    Photo

    Jobless claims hit 17-month low

    WASHINGTON (Reuters) - The number of U.S. workers filing new applications for jobless benefits unexpectedly fell last week to the lowest level in about 17 months, suggesting the economy might be on the cusp of job creation.

    » More Top News
    A picture of an arrow in this file photo. REUTERS/File
    OUTLOOK 2010:

    The coming Great Inflation

    Real or imagined, Americans have plenty of things to worry about. Should inflation be one of them?  Full Article 

    ECONOMY
    People walk past a branch of Bank of America in New York's financial district April 28, 2009. REUTERS/Brendan McDermid
    Rolfe Winkler:

    Move your money

    Boycotting "too big to fail" banks is a great idea -- so long as investors remember that banks aren't the only ones responsible for the crisis.  Full Article 

      Commentary