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Vincent Padois, head tutor at the Pierre and Marie Curie University who teaches robotics and is babysitting the Paris ICub, makes a demonstration with ICub robot, a ?hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high, at the Pierre and Marie Curie University in Paris September 4, 2009. Six versions of ICub exist in laboratories across Europe, where scientists are painstakingly tweaking its electronic brain to make it capable of learning, just like a human child and hoping it will learn how to adapt its behaviour to changing circumstances, offering new insights into the development of human consciousness. REUTERS/Philippe Wojazer

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    NBC offers trivia game to Facebook users

    Paul J. Gough
    Fri Nov 21, 2008 2:05am EST
    Mark Zuckerberg, founder and CEO of Facebook, delivers a keynote address at the company's annual conference in San Francisco, California July 23, 2008. REUTERS/Kimberly White

    NEW YORK (Hollywood Reporter) - NBC News has made a big pitch to the Facebook generation, offering users of the social-networking site the chance to test their knowledge using video from the network's vast archives.

    Technology  |  Television  |  Media

    The "What's Your ICue?" application pits Facebook members either one on one or in teams, answering trivia questions on current events, history, arts and technology. The NBC News archives are already being used to populate its educational site iCue.com.

    NBC News CFO Adam Jones said Thursday that the original iCue is based on social networking, educating and gaming so it was natural to find a way to extend the brand on other platforms. The team hit upon a Facebook application after seeing how the social networking site has grown.

    "There's no video trivia application on Facebook as it exists so we felt there was an opportunity to jump in," Jones said.

    The idea came up earlier in the year but was developed in about 12 weeks beginning in August.

    "All of the work was done in house at a very modest cost," Jones said.

    Beyond the five categories of questions, Jones said there's plenty more where they came from. NBC News' iCue has about 12,000 videos to draw upon, and more topics and themes are in the works.

    NBC News' iCue has about 12,000 videos to draw upon, and more topics and themes are in the works.

    Reuters/Hollywood Reporter
    Technology
    Television
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