• Most Popular
  • Most Shared

HTC buys design house to accent smart phone style

SAN FRANCISCO
Wed Dec 3, 2008 4:50pm EST

Stocks

   
The logo of HTC is seen in Taipei, September 24, 2008. REUTERS/Pichi Chuang

SAN FRANCISCO (Reuters) - HTC Corp, maker of the new Google Inc (GOOG.O) Android G1 smartphone, has bought design consultancy One & Co to tap its fashion expertise in everything from furniture to snowboard boots.

Deals

Financial terms were not disclosed.

"We want to keep it as a design consultancy. One & Co has a whole breadth of ideas that could translate to a phone," said Horace Luke, chief innovation officer at Taiwan-based HTC 2498.TW..

One & Co, housed in one of the many converted warehouses in San Francisco's high-tech district, employs designers from around the world to create innovative products such as furniture made of silver-plated timber.

The Android G1 phone went on sale last month in the United States at Deutsche Telekom's (DTEGn.DE) T-Mobile.

(Reporting by David Lawsky; editing by Richard Chang)
Deals


More from Reuters

Photo

Fox, Time Warner Cable ink temp deal to avoid blackout

NEW YORK (Reuters) - Time Warner Cable and News Corp's Fox Networks agreed to a brief extension of their current carriage contract on Thursday to avoid a blackout that would have prevented 13 million U.S. homes from seeing TV shows like "The Simpsons" and college and NFL football games.

» More Top News
A customer is served at a counter inside a foreign exchange store displaying a poster of various banknotes including the Chinese yuan or renminbi (RMB) in Hong Kong November 20, 2009. REUTERS/Bobby Yip
OUTLOOK 2010:

Be careful what you wish for

Pressure on China to loosen its grip on the yuan will continue but the U.S. should tread carefully. Here are five world market issues to watch.  Full Article 

Global Markets
Clients work out on machines at the Bally Total Fitness facility in Arvada, Colorado June 15, 2009. REUTERS/Rick Wilking

Get real with resolutions

We make them and we break them: The secret to keeping them is to avoid the impossible dream.  Full Article 

Lifestyle