• Most Popular
  • Most Shared

Posh Spice underwear ads to echo husband's debut

Wed Jan 14, 2009 9:09am EST
Singer and clothes designer Victoria Beckham poses for photographers during a photocall at Harrods store, to promote the Spring/Summer 2008 collection of her 'dVb' clothing range, London May 15, 2008. REUTERS/Toby Melville

MILAN (Reuters Life!) - Victoria Beckham will lie back on giant billboards this spring dressed only in bra and panties made by Emporio Armani, echoing husband David's revealing poses for the designer.

Lifestyle

In one advertisement, Victoria sits on the edge of a crumpled bed, dressed only in underwear, her eyes darkly rimmed and the shadow stripes of window blinds criss-crossing her body.

In another, she lies on a carpet with her eyes closed, head resting on the seat of a sofa, wearing a spotted bra and panty and screechingly high heels.

The advertisements are due to appear on billboards in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo in the spring, as well as in magazines, luxury designer group Giorgio Armani said in a statement on Wednesday.

Victoria, nicknamed "Posh Spice" in the successful Spice Girls pop group, signed the contract with Emporio Armani last October and posed for the photos in the ritzy beachside community of Malibu where the family lives.

David is currently on loan to AC Milan from Los Angeles Galaxy soccer team and played for most of the match on Sunday in his first outing for the Italian team, which is based in the home city of designer Giorgio Armani.

Beckham's own appearance on billboards for the Emporio Armani menswear line caused heated debate when they first appeared over whether there had been any enhancement of the images. Armani dismissed the suggestions.

Victoria's images were shot by Mert Alas and Marcus Piggott, the same duo who took David's underwear ad pictures.

"Great underwear is alluring and provocative, and so I wanted to work with someone who would make a real impression," Giorgio Armani said in the statement.

The underwear will cost upwards of 15 euros.

(Reporting by Jo Winterbottom)



More from Reuters

Photo

Investors seen jumping the gun on airport security

BANGALORE (Reuters) - Investors' optimism surrounding the shares of airport security systems makers could be premature as interest in the companies' products after the Christmas Day plane scare is not expected to translate into immediate orders.

A hiring sign hangs in a window at PETCO in Falls Church, Virginia June 5, 2009.REUTERS/Kevin Lamarque

Dust off your resumes

Employers say they'll be adding headcount in the coming year. Here's where the jobs will be.  Full Article 

Tiger Woods blows on his putter on the 10th hole during final round play of the Tournament Players Championship golf tournament at the TPC at Sawgrass in Ponte Vedra, Florida May 13, 2007.

Tiger's $12 billion scandal?

Shareholders of Tiger Woods' sponsors discover that along with the upside, there are big downside risks, too, a study shows.  Full Article