• Most Popular
  • Most Shared

Dylan, will.i.am on tap for Super Bowl ad

Kamau High
Thu Jan 29, 2009 7:25pm EST

NEW YORK (Billboard) - Bob Dylan and will.i.am: Together at last? The musicians both appear in a Pepsi commercial that is being considered for placement during Sunday's Super Bowl broadcast, singing a song written specifically for the ad.

Entertainment  |  Television

Further details on the ad were unavailable, but Pepsi Co. North America executives said they also are considering selling the song on iTunes. The company has two or three minutes of total advertising time during the February 1 game.

Pepsi Co., which recently rebranded Gatorade simply as G, is likely to use a spot that incorporates rapper Lil Wayne. Wayne has been heard in teaser spots for the campaign that have been airing for the past month. In them, he talks about all the things the letter G stands for, while celebrities including Muhammad Ali and the Jabberwocky dance crew appear on-screen.

In other Super Bowl music-related ad news, alternative rock band the Smashing Pumpkins will unveil a new song, "FOL," in a commercial for Hyundai's Genesis Coupe. Cellist Yo-Yo Ma will appear in a separate Hyundai ad during the big game.

Reuters/Billboard
Entertainment
Television


More from Reuters

Photo

Tech solutions to climate change

Experts say there is no single answer to solving global warming, but a handful of technologies could be promising. Check out some of the candidates and join the debate.  Full Article 

    Climate conference
    Kenneth Feinberg, special master of executive compensation in the Troubled Asset Relief Program at the Treasury, speaks in Washington November 2, 2009. REUTERS/Joshua Roberts

    Pay cuts, round two

    Pay czar Kenneth Feinberg cracked the whip in his latest round of compensation rulings, slimming the salaries of top-tier earners at bailed-out companies.  Full Article 

    Executive compensation
    The share price index DAX board is seen in front of an emergency exit sign at Frankfurt's stock exchange, October 8, 2008. REUTERS/Kai Pfaffenbach

    "Deflation is with us"

    Fear of the market abyss has faded for investors, but another fear is lurking on the horizon, if not already here.  Full Article 

    Investment Outlook Summit