• Most Popular
  • Most Shared

NBC Universal, Microsoft keep Olympics pact in play

Mike Shields
Thu Mar 19, 2009 6:50pm EDT

NEW YORK (Mediaweek) - NBC Universal will once again partner with Microsoft to support its online delivery of the Winter Olympics in 2010.

Sports  |  Television

As it did during NBC Universal's much-ballyhooed Web coverage of the 2008 Summer Olympics, Microsoft will provide the video-streaming technology for the Games as well as prominent distribution on its MSN portal. From February 12-28, fans will be able to access live and on-demand footage from various events via NBCOlympics.com on MSN.

A similar arrangement last year resulted in a traffic windfall for NBC, which streamed more than 2,000 hours of live events during the Beijing Games. NBC Universal executives claim that online coverage reached more than 52 million unique users -- the kind of numbers rarely, if ever, seen in online video.

Besides tapping into MSN's high reach as a promotional platform, NBC's online coverage of the Vancouver Games also will once again employ Microsoft's Silverlight technology, which promises to deliver high-definition-quality video within a standard Web browser.

(Editing by Sheri Linden at Reuters)
Sports
Television


More from Reuters

Photo

Tech solutions to climate change

Experts say there is no single answer to solving global warming, but a handful of technologies could be promising. Check out some of the candidates and join the debate.  Full Article 

    Climate conference
    Kenneth Feinberg, special master of executive compensation in the Troubled Asset Relief Program at the Treasury, speaks in Washington November 2, 2009. REUTERS/Joshua Roberts

    Pay cuts, round two

    Pay czar Kenneth Feinberg cracked the whip in his latest round of compensation rulings, slimming the salaries of top-tier earners at bailed-out companies.  Full Article 

    Executive compensation
    The share price index DAX board is seen in front of an emergency exit sign at Frankfurt's stock exchange, October 8, 2008. REUTERS/Kai Pfaffenbach

    "Deflation is with us"

    Fear of the market abyss has faded for investors, but another fear is lurking on the horizon, if not already here.  Full Article 

    Investment Outlook Summit