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Vincent Padois, head tutor at the Pierre and Marie Curie University who teaches robotics and is babysitting the Paris ICub, makes a demonstration with ICub robot, a ?hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high, at the Pierre and Marie Curie University in Paris September 4, 2009. Six versions of ICub exist in laboratories across Europe, where scientists are painstakingly tweaking its electronic brain to make it capable of learning, just like a human child and hoping it will learn how to adapt its behaviour to changing circumstances, offering new insights into the development of human consciousness. REUTERS/Philippe Wojazer

Pictures of the year: Technology

A look at the year's best science and technology photos.   Slideshow 

    Microsoft to sell Razorfish: report

    NEW YORK
    Mon Jun 29, 2009 8:42am EDT
    A sign hangs at the Microsoft booth at the annual Consumer Electronics Show (CES) in Las Vegas, Nevada January 9, 2009. REUTERS/Rick Wilking

    NEW YORK (Reuters) - Microsoft has hired Morgan Stanley to sell Razorfish, its digital agency, and French marketing company Publicis Groupe SA is thought to be a possible bidder, the Financial Times said on its website late Sunday.

    Inflows Outflows

    Microsoft acquired the agency, formerly called Avenue A Razorfish, as part of its $6 billion takeover of aQuantive in 2007.

    The report cited an analyst valuing Razorfish at $600 million to $700 million, based on sales of about $400 million last year and profit margins for similar businesses of 12 to 13 percent.

    Publicis and Morgan Stanley were not immediately available for comment.

    Microsoft declined comment.

    Razorfish is one of the largest interactive advertising and marketing agencies, boasting a client list that includes McDonald's Corp, Starwood Hotels & Resorts, and Carnival Cruise Lines.

    Microsoft and VivaKi, the digital arm of Publicis, last week unveiled a broad cooperation deal to develop new content, improve marketing performance and better target digital advertising audiences.
    Inflows Outflows


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