• Most Popular
  • Most Shared

Your future, or just java jive?

TEL AVIV
Wed Oct 28, 2009 12:26pm EDT

TEL AVIV (Reuters) - Coffee drinkers at a popular Israeli chain can have their fortunes told for free if they buy a cup of the brew that leaves grounds at the bottom.

Oddly Enough

"A surprise is waiting for you when you finish your coffee," say waitresses at branches of Ilan's Coffee House in Tel Aviv, where marketing manager Michal Steg has hired a "gypsy" soothsayer to teach staff how to interpret the residue.

The free service is meant to boost sales in Israel's highly competitive coffee market.

(Writing by Elana Ringler and Douglas Hamilton; Editing by Steve Addison)
Oddly Enough


More from Reuters

Photo

Euro zone holds intensive talks about Greek rescue

BERLIN/ATHENS (Reuters) - Euro zone countries were holding intensive talks on Wednesday about a possible financial rescue for debt-stricken Greece as civil servants staged the first major strike against Athens' crisis-driven austerity plan. | Video

» More Top News
A protester marches next to a banner during an anti-government rally in Athens February 10, 2010. REUTERS/John Kolesidis
Analysis:

Will IMF step in on Greece?

Europe is loathe to turn to the International Monetary Fund to help bail out Greece but it may have little choice.  Full Article 

Global Markets
A worker drives a Toyota Motor Corp's newly assembled Prius hybrid vehicle onto a trailer near the company's plant in Toyota, central Japan February 9, 2010.REUTERS/Yuriko Nakao
Reuters Breakingviews:

Toyota's troubles in overdrive

The cost of Toyota's recall nightmare is nothing compared to the price of fixing its battered reputation.  Commentary 

Autos