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US FDA says Pfizer schizophrenia drug ad misleading

Mon Aug 13, 2007 3:23pm EDT

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WASHINGTON, Aug 13 (Reuters) - A Pfizer Inc. (PFE.N) advertisement for schizophrenia drug Geodon omitted important risk information and contained unsupported claims that it was better than another drug, U.S. regulators said in a letter released on Monday.

The Food and Drug Administration said the ad, which appeared in a medical journal, was misleading. The agency sent a letter to Pfizer that was dated July 16 and posted on the FDA Web site on Monday.

(Reporting by Lisa Richwine)

((Reuters Messaging: lisa.richwine.reuters.com@reuters.net; +1 202 310-5691)) Keywords: PFIZER GEODON/

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