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Tyson to supply chicken to Six Flags parks

Thu Jan 17, 2008 1:42pm EST

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CHICAGO, Jan 17 (Reuters) - Tyson Foods Inc (TSN.N), the largest U.S. meat company, will be the exclusive supplier of chicken to Six Flags Inc's SIX.N U.S. amusement parks, the companies said on Thursday.

Under the agreement, Tyson will become a Six Flags Corporate Alliance partner and Tyson chicken will become the official chicken of Six Flags.

In addition, the two companies will collaborate on a number of marketing and advertising initiatives. The deal includes exclusive product placement on menu boards wherever Tyson products are sold, in-park signage, billboards and messaging via the Six Flags Media Networks.

Terms of the deal were not disclosed.

(Reporting by Bob Burgdorfer; editing by John Wallace)

((bob.burgdorfer@reuters.com; +1 312 408 8720; Reuters Messaging: bob.burgdorfer.reuters.com@reuters.net)) Keywords: TYSON SIXFLAGS/

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