| TEL AVIV
TEL AVIV Feb 12 Banks, insurers, utilities and
retailers are boosting customer loyalty by sending out
personalised videos instead of a monthly bill or statement,
using technology provided by Israel's Idomoo.
Idomoo's technology can take any video in any language and
personalise it in seconds, so that it contains each customer's
relevant information. The videos explain anything from a monthly
electric bill to a quarterly pension fund statement and can also
be used to welcome new clients or send birthday greetings.
"As a customer it makes you feel good that this bank,
insurer or telecom provider is treating you as an individual,"
Idomoo's chief executive Eitan Fogel said in an interview. "We
are going back to a more natural way of communication."
Customers include telecom companies Vodafone, France
Telecom's Orange and Telia Sonera, banks Credit Agricole and BNP
Paribas, insurer Generali, cable company Liberty Global and most
of the major telecom operators in the United States as well as
large retail networks.
Videos, which can greet a customer by name, are sent by
email or text message with a link to a web page.
"By 2015 I believe most of the communication between
organisations and customers will be done like this. Customers
won't be willing to get any more boring impersonal
communications," Fogel said.
Idomoo, which last month won a prize sponsored by U.S.
retailer Target Corp, is also in talks with retailers to
offer coupons or discounts to loyalty club members who receive
their statements by video.
The company, which competes with U.S.-Israeli SundaySky,
began selling its technology in 2012, when it had several
million dollars in revenue. It expects this to grow by 300
percent to double-digit millions of dollars in 2013.
"In 2014 we see sales eight times that of today and in three
years from now we expect to have sales of $100 million," Fogel
said, adding the company will be profitable by the end of 2013.
Fogel said many service providers are trying to move their
customers from paper statements to digital communication to cut
costs and help the environment. Idomoo's video technology has
helped more than double the registration rate for electronic
billing services at its customers, he said.
Idomoo has begun partnering with WPP's Ogilvy &
Mather in several countries and is in discussions with other ad
agencies. The agencies would develop videos for their clients
and use Idomoo's technology to personalise them.
"Because of our open technology we can work with any agency.
We are not a threat to digital agencies," Fogel said.
The next phase will be personalised television commercials,
though this will depend on deployment of TV over the Internet,
or IPTV. It is already working with Portugal Telecom on
personalised commercials for its IPTV service.